This is my colleague Chris Cocchiarella’s summary of the fourth chapter of Wilson and Sperber’s (2012) Meaning and Relevance. We previously posted Chris’s summary of the book’s preface, an intro to some of the terms and concepts of Relevance Theory, and a his summary of the introductory Chapter 1. All the other chapters  before the present one have also… Continue reading M&R Ch. 4: Rhetoric and relevance